Most creators don’t struggle with pitching because they’re bad writers.

They struggle because:

• they don’t know what brands are actually listening for

• they center themselves instead of the outcome

• they treat pitching like a favor request, not a business conversation

So emails get ignored.
DMs stay unread.
And creators start assuming brands only work with “big” names.

That’s not true.

Brands work with clear creators.

This guide breaks down how to pitch to brands like a professional, even if:

• you’re a micro or mid-sized creator

• you’ve never closed a brand deal before

• you’re tired of guessing what to say

First, understand how brands think

Brands don’t wake up thinking:
“Let’s help a creator make money.”

They wake up thinking:

• How do we reach the right people?

• How do we get attention without sounding like ads?

• How do we build trust fast?

• How do we convert interest into action?

Creators are one of the tools they use to solve those problems.

When you pitch, you’re not introducing yourself.
You’re presenting a solution.

Once you understand that, everything changes.

The biggest mistake creators make when pitching

They start with themselves.

“I’m a content creator with 12k followers…”
“I love your brand and would love to collaborate…”
“I’ve been creating content for years…”

That information matters.
Just not first.

A brand opening your email is silently asking:

• Why should I keep reading?

• How does this help us?

• Is this person professional?

A pro pitch answers those questions quickly, calmly, and without hype.

What a professional brand pitch actually includes

You don’t need a long email.
You need a structured one.

1. A relevant opening (this decides everything)

Your first two lines matter more than the rest of the email combined.

Avoid generic openings like:
“I hope this email finds you well.”

Instead, show relevance immediately.

Examples of what works:

• referencing a recent campaign

• mentioning their audience

• connecting their product to your content theme

This signals effort.
Effort signals seriousness.

2. A short, clear introduction

This is not your biography.

In one or two sentences:

• what you create

• who you create for

• why people trust you

Example, conceptually:
“I create content around personal finance and work for young professionals, with an audience primarily based in Nigeria and the UK.”

Simple.
Specific.
Enough.

3. The value you bring to the brand

This is the core of the pitch.

Instead of:
“I can post about your product”

Think:

• what outcome can I help them achieve?

• who will see it?

• why will it work?

Strong creators talk about:

• audience alignment

• content format

• distribution

• intent

Brands want to know how your platform helps them, not just that you have one.

4. A clear collaboration idea

You don’t need a full campaign proposal.

One solid idea is enough:

• a content angle

• a format

• a use case that fits your audience naturally

This shows you’ve thought beyond payment.
Brands like creators who think like partners.

5. A calm, professional close

End the pitch without pressure.

You’re opening a conversation, not demanding a decision.

A simple close that invites discussion works better than desperation or urgency.

Confidence here is quiet.

Do you need a media kit to pitch brands?

Helpful? Yes.
Mandatory? No.

Many creators land their first deals without a media kit.

What brands care about more:

• audience clarity

• content quality

• consistency

• professionalism

If you do use a media kit, keep it:

• honest

• updated

• simple

An inflated or messy media kit can hurt trust.

How much should you charge brands?

There’s no universal rate card.
Anyone selling one is lying to you.

But there is a principle.

You’re not charging for:

• number of posts

• effort

• time spent filming

You’re charging for:

• access to an audience

• trust you’ve built

• distribution

• influence

Early on, it’s okay to:

• start lower

• test partnerships

• learn negotiation

What’s not okay:

• working for exposure

• unclear deliverables

• unpaid “trials”

Professional pitching includes professional boundaries.

Payment structure matters more than creators realize

Many creators don’t lose money at the pitching stage.

They lose it after:

• delayed payments

• unclear payout terms

• currency losses

• poor tracking

This is where structure matters.

Tools like Endow help creators:

• receive brand payments cleanly

• manage USD and NGN earnings

• track income across deals

• separate business money from personal spending

Pitching gets you the deal.
Systems help you keep it sustainable.

Why brands don’t reply (and it’s not always personal)

Silence doesn’t always mean rejection.

Brands might:

• already have creators booked

• be between campaigns

• have budget delays

• simply miss the message

Follow up once.
Maybe twice.
Then move on.

Professionals don’t chase endlessly.
They build pipelines.

How to pitch consistently without burning out

Pitching randomly is exhausting.

Creators who win long-term:

• pitch in batches

• track outreach

• refine messages over time

• build relationships, not one-off transactions

Pitching is not a talent.
It’s a skill.

Skills improve with repetition and reflection.

Final thought: pitching is not begging

This is important.

You are not asking brands to “help you.”
You are offering them a way to reach people they care about.

When you pitch with clarity and structure, the power dynamic shifts.

Endow is built for creators who want to operate professionally, not chaotically.

With Endow, creators can:

• receive brand payments in USD and NGN

• track income from partnerships

• sell products alongside brand work

• understand their money, not just earn it

If you’re serious about working with brands long-term, your pitching skills and your financial systems need to grow together.

Create confidently.
Pitch professionally.
Let Endow handle the money flow.

Get Endow Now!